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Roy D. Koch-CPMR
President

Roy D. Koch established Southeast Electrical Rep. Group, Inc. in June of 2000 and has directed its success since that time. Mr. Koch received his education in business management from Southeastern Louisiana University. He has been active in the electrical business since 1992 as a Manufacturer Representative. Mr. Koch has successfully completed CPMR, a three-year course at the Arizona State University, and is now a Certified Professional Manufacturer Representative graduate. He has completed several sales training courses sponsored by NEMRA. Mr. Koch has also been invited to serve on manufacturer rep. councils. He is responsible for all functions of the business.


Jeffrey L. Caldwell-CPMR
Vice President
Outside Sales & Marketing Consultant


Mr. Caldwell joined SERG, Inc. in May of 2001. He has an excellent background in the electrical field and in sales and marketing, coming to us from an outside sales position with an electrical wholesale distributor. Mr. Caldwell received his formal education at the East Mississippi Junior College and then moved on to Mississippi State University in Starkville. He has continued his education in the sales field by attending many sales training courses such as Pitney Bowes Sales Training, 3M Sales Training School, Brown & Williams Sales Strategy for the Future, and the Norton Corporation Sales Training Course. In January 2006 Mr. Caldwell completed CPMR and is now a Certified Professional Manufacturer Representative Graduate. Mr. Caldwell is covering the Mississippi area for SERG, Inc. We feel very fortunate to have him on board with us.


Timothy H. Kelley
Outside Sales & Product Specialist


Tim is a great addition to the SERG, Inc. sales team, joining us in July of 2005. SERG, Inc. is proud to have such an experienced person join our sales team as his experience will only enhance our mission statement. Tim has been in the electrical industry for the past 35 years; 30 of those years as president of Delta Material, one of the most respected rep firms in the New Orleans area. Delta Material represented some of the top manufacturers in the electrical industry. Tim served as the Southeastern Vice President of the National Electrical Manufacturers Representatives Association �Nemra�. He also has attended many sales training courses and has received several achievement awards throughout his career.


Matthew D. Koch-CSP
Outside Sales & Product Specialist


Matthew D. Koch joined us in March of 2009. Matthew is a native of Southeast Louisiana & a graduate of Covington High School. Matthew has completed many of our manufacturers sales training classes & is graduate of "CSP" Certified Sales Professional sponsored by MRERF. Matthew worked in the oil fields off the Louisiana Coast before joining our sales team. Matthew worked for Edison Chouest Offshore, one of the largest offshore supply companies in the world. Matthew started in our training program for two years & now has joined our Outside Sales Team. Matthew is married with two boys Ethan & Beau and is a resident of Franklinton, Louisiana.


Jennifer K. Thomas
Inside Sales & Product Specialist


Jennifer K. Thomas has been a wonderful addition to our inside sales team, joining us in October 2015. She previously worked for Serg, Inc. in 2000 in it's infancy stage. She then pursued a career in the medical industry for 15 years & then decided to rejoin the team. Jennifer received her formal training from Louisiana Tech in Ruston, Louisiana & Charity School of Nursing in New Orleans, Louisiana. Jennifer has three children and is a resident of Covington, Louisiana.


Jodi L. Vasbinder-CSP
Inside Sales & Product Specialist


Jodi L. Vasbinder joined our Inside Sales Team on November 2015 learning the business from the ground up. We are very proud of Jodi receiving her MRERF Certified Sales Professional "CSP" certification from IPA- the Institute for Professional Advancement in Chicago in October of 2018. Jodi is a great addition to our Inside Sales Team. She is a Graduate of Covington High & resident of Covington, Louisiana.


Kevin G. Berthelot
Outside Sales & Product Specialist


Kevin G. Berthelot is our newest addition to our sales team bringing with him much knowledge of our existing customer base. Kevin worked for Reily/Wesco as an Allen Bradley Controls & VFD Specialist, then Manufacturers Rep for Baldor/ABB manufacturer of electric motors, VFD's & generators, most recently for Trinity Wire, a master distributor for Amercable as Director of Sales/Business Development. His formal education, Bachelor of Science in Civil Engineering from Louisiana State University (LSU) Baton Rouge, LA.















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