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Roy D. Koch-CPMR
President

Roy D. Koch established Southeast Electrical Rep. Group, Inc. in June of 2000 and has directed its success since that time. Mr. Koch received his education in business management from Southeastern Louisiana University. He has been active in the electrical business since 1992 as a Manufacturer Representative. Mr. Koch has successfully completed CPMR, a three-year course at the Arizona State University, and is now a Certified Professional Manufacturer Representative graduate. He has completed several sales training courses sponsored by NEMRA. Mr. Koch has also been invited to serve on manufacturer rep. councils. He is responsible for all functions of the business.


Jeffrey L. Caldwell-CPMR
Vice President
Outside Sales & Marketing Consultant


Mr. Caldwell joined SERG, Inc. in May of 2001. He has an excellent background in the electrical field and in sales and marketing, coming to us from an outside sales position with an electrical wholesale distributor. Mr. Caldwell received his formal education at the East Mississippi Junior College and then moved on to Mississippi State University in Starkville. He has continued his education in the sales field by attending many sales training courses such as Pitney Bowes Sales Training, 3M Sales Training School, Brown & Williams Sales Strategy for the Future, and the Norton Corporation Sales Training Course. In January 2006 Mr. Caldwell completed CPMR and is now a Certified Professional Manufacturer Representative Graduate. Mr. Caldwell is covering the Mississippi area for SERG, Inc. We feel very fortunate to have him on board with us.


Matthew D. "Danny" Carroll
Outside Sales


Danny comes to Serg, Inc. from the electrical distribution & his last stop with GE Oil & Gas. Danny is a self motivated Industrial Sales Accounts Manager with strengths in new business development & customer retention as well as in growth of existing accounts. Danny will be primarily be handling the Baton Rouge, Lafayette markets.


Jordan L. Vasbinder
Inside Sales & Project Specialist


Jordan is our newest addition to our inside sales staff. He is a Covington, La. native & in our trainee program.


Matthew D. Koch-CSP
Outside Sales & Product Specialist


Matthew D. Koch joined us in March of 2009. Matthew is a native of Southeast Louisiana & a graduate of Covington High School. Matthew has completed many of our manufacturers sales training classes & is graduate of "CSP" Certified Sales Professional sponsored by MRERF. Matthew worked in the oil fields off the Louisiana Coast before joining our sales team. Matthew worked for Edison Chouest Offshore, one of the largest offshore supply companies in the world. Matthew started in our training program for two years & now has joined our Outside Sales Team. Matthew is married with two boys Ethan & Beau and is a resident of Franklinton, Louisiana.


Jodi L. Vasbinder-CSP
Inside Sales & Product Specialist


Jodi L. Vasbinder joined our Inside Sales Team on November 2015 learning the business from the ground up. We are very proud of Jodi receiving her MRERF Certified Sales Professional "CSP" certification from IPA- the Institute for Professional Advancement in Chicago in October of 2018. Jodi is a great addition to our Inside Sales Team. She is a Graduate of Covington High & resident of Covington, Louisiana.
















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