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Roy D. Koch-CPMR

Roy D. Koch established Southeast Electrical Rep. Group, Inc. in June of 2000 and has directed its success since that time. Mr. Koch received his education in business management from Southeastern Louisiana University. He has been active in the electrical business since 1992 as a Manufacturer Representative. Mr. Koch has successfully completed CPMR, a three-year course at the Arizona State University, and is now a Certified Professional Manufacturer Representative graduate. He has completed several sales training courses sponsored by NEMRA. Mr. Koch has also been invited to serve on manufacturer rep. councils. He is responsible for all functions of the business.

Jeffrey L. Caldwell-CPMR
Vice President
Outside Sales & Marketing Consultant

Mr. Caldwell joined SERG, Inc. in May of 2001. He has an excellent background in the electrical field and in sales and marketing, coming to us from an outside sales position with an electrical wholesale distributor. Mr. Caldwell received his formal education at the East Mississippi Junior College and then moved on to Mississippi State University in Starkville. He has continued his education in the sales field by attending many sales training courses such as Pitney Bowes Sales Training, 3M Sales Training School, Brown & Williams Sales Strategy for the Future, and the Norton Corporation Sales Training Course. In January 2006 Mr. Caldwell completed CPMR and is now a Certified Professional Manufacturer Representative Graduate. Mr. Caldwell is covering the Mississippi area for SERG, Inc. We feel very fortunate to have him on board with us.

Timothy H. Kelley
Outside Sales & Product Specialist

Tim is a great addition to the SERG, Inc. sales team, joining us in July of 2005. SERG, Inc. is proud to have such an experienced person join our sales team as his experience will only enhance our mission statement. Tim has been in the electrical industry for the past 35 years; 30 of those years as president of Delta Material, one of the most respected rep firms in the New Orleans area. Delta Material represented some of the top manufacturers in the electrical industry. Tim served as the Southeastern Vice President of the National Electrical Manufacturers Representatives Association �Nemra�. He also has attended many sales training courses and has received several achievement awards throughout his career.

Matthew D. Koch-CSP
Outside Sales & Product Specialist

Matthew D. Koch joined us in March of 2009. Matthew is a native of Southeast Louisiana & a graduate of Covington High School. Matthew has completed many of our manufacturers sales training classes & is graduate of "CSP" Certified Sales Professional sponsored by MRERF. Matthew worked in the oil fields off the Louisiana Coast before joining our sales team. Matthew worked for Edison Chouest Offshore, one of the largest offshore supply companies in the world. Matthew started in our training program for two years & now has joined our Outside Sales Team. Matthew is married with two boys Ethan & Beau and is a resident of Franklinton, Louisiana.

Jodi L. Vasbinder-CSP
Inside Sales & Product Specialist

Jodi L. Vasbinder joined our Inside Sales Team on November 2015 learning the business from the ground up. We are very proud of Jodi receiving her MRERF Certified Sales Professional "CSP" certification from IPA- the Institute for Professional Advancement in Chicago in October of 2018. Jodi is a great addition to our Inside Sales Team. She is a Graduate of Covington High & resident of Covington, Louisiana.

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